Site design is.. interesting. Looks nothing like any of the other city websites. A little confusing at first. Create an account, vote on retailers you would like to see come to Roanoke - you can add some if you don't see them listed.
Then you get to vote for ones that have been previously listed, and they go into the top ten. From there, well - I'm not too sure yet. But it appears like you can write testimonials about the businesses if you so choose.
Poke around it, give it a good nudge. I'll have a further review when I have had more time to play with it.